Google Ads headline optimization —
every slot in every RSA.
Ranked, replaced, shipped. Copy Refresh uses Google's per-headline performance data to rank every headline in every RSA, surface the weakest ones, and replace them with proven winners from elsewhere in your own account. A full audit takes 10 minutes, not a day.
$100/mo · Cancel anytime · No contract
Built for Google Ads teams running Responsive Search Ads.
Google shipped the data. Now use it.
In June 2025, Google released per-headline performance data inside Responsive Search Ads — clicks, conversions, CTR, CVR, ROAS at the asset level, not just aggregate RSA performance.
Before that release, you could see how an ad was performing. You couldn't see why. One headline drove most of the clicks. Another dragged the whole ad down. You had no way to tell them apart.
That's no longer true. The data is there. The question is what you do with it.
Nobody has time to optimize RSA headlines manually.
A typical mid-market account:
50 ad groups × 3 RSAs × 15 headlines = 2,250 slots
At 30 seconds per headline = 18.75 hours per sweep
A typical mid-market Google Ads account runs 50 ad groups. Each ad group has up to 3 active RSAs. Each RSA has 15 headline slots. That's 2,250 headlines to review.
At 30 seconds per headline — just long enough to glance at the data and decide if it's a keeper — that's nearly 19 hours of uninterrupted work. Per sweep. Most teams never do it.
And even if you carve out the time, you still have to pick replacements. That's where the real work lives: not in finding losers, but in deciding what ships in their place.
Three steps. One workflow.
Connect Google Ads
OAuth in 10 seconds. Read-only during analysis, write-only when you apply a specific change. We request the minimum scope Google offers. Disconnect anytime from Settings.
See every headline, ranked by real data
Copy Refresh ranks every headline in every RSA against its siblings using Google's per-headline performance data. Sort by CTR, conversions, spend, or z-score. Filter by low-impression headlines, underperformers, or specific campaigns. Your weakest headlines rise to the top in minutes.
Pick winners. Apply in bulk.
Replacements come from two sources. First: top performers from elsewhere in your own account — real winners from your sibling ads, already running in your voice. When there's no semantic match, we generate AI variants grounded in your existing copy.
Review every change before it ships. Apply 20+ updates in one click. Nothing auto-applies. Ever.
Your ad spend is safe because you approve every change.
Connecting any tool to Google Ads means giving it access to real ad spend. Here's how Copy Refresh handles that access — no marketing spin.
Standard Google Ads scope
We use Google's standard ads management OAuth scope. Every Google Ads tool uses the same one — Google doesn't offer anything more restrictive. What matters is what we actually do with that access.
Nothing auto-applies. Ever.
Copy Refresh analyzes and recommends. You approve every change before it ships. There is no background automation making changes to your ads. The Apply button is the only way anything gets written to your Google Ads account.
Disconnect whenever
One click in Settings removes our access to your Google Ads account. You can also revoke access directly from your Google account — we can't prevent that, and we wouldn't want to.
One plan. $100 a month.
$100 /month
Cancel anytime. No contract. No trial.
- Unlimited headline audits
- Unlimited MCC accounts
- Top performer replacement suggestions
- AI variant generation
- Batch apply with approval
- Email support
One tool. One price. No sprawling platform you'll never touch.
Questions worth answering.
Will Copy Refresh modify my ads without asking?
No. You review every change before it ships. Copy Refresh analyzes and recommends — you approve. Nothing auto-applies. Ever.
How is this different from a broader Google Ads optimization platform?
Most Google Ads optimization tools are broad platforms: keyword management, quality score tracking, bid automation, dashboards, change logs, and 15 other features. Copy Refresh is one tool for one job — find and replace underperforming RSA headlines using per-headline data. If you need the full suite, there are solid options on the market. If you just need to fix your headlines, come here. Half the price of a broad platform, tuned for exactly this workflow.
What scope does the Google Ads OAuth require?
We use Google's standard ads management OAuth scope. That's the only scope Google offers for managing ads. What matters is how we use it: we only make changes when you click Apply on a specific approved recommendation. Disconnect anytime from Settings.
Does it work across MCC accounts?
Yes. One $100/mo subscription covers every client account under your manager account. Agency users running heavy volume — let us know. We're working on a higher tier for that use case.
Do I need to be a PPC expert?
No. If you know what an RSA is and what CTR means, you can use Copy Refresh. The tool does the ranking, the replacement math, and the bulk apply. You decide what ships.
What about my headline labels, pins, and ad group settings?
Preserved. Copy Refresh only changes the headline text on assets you explicitly approve. Labels, pins, audiences, targeting, and ad group settings are untouched.
Can I cancel?
Yes, anytime, from Settings. Month-to-month, no contract, no cancellation fee. You're never locked in.